Complete Digital Ecosystem for Mental Health Professional
Client
Industry
Services
Market
About the project
Alina Stoian is a certified psychologist and soft skills expert based in Kyiv, working with clients across Ukraine and Europe. She needed a website built around her individual consultations. A website that evokes trust and showcases her approach to psychology in a non-clinical way.
Challenge
Many people who need therapy are reluctant to seek it. In Ukraine especially, mental health support still carries stigma. The website had to earn trust before asking for anything, work bilingually, and handle bookings, payments, and course sales without managing any of it manually.
Solution
A warm, bilingual website where every page builds trust — and every page feeds the next. From the blog and free resources, through testimonials and services, down to an ultra-convenient contact form that closes the deal, allowing to get a pre-paid session without even contacting Alina.
Homepage
Each section of the homepage is a preview — enough to understand what's there, not enough to replace the full page. The visitor who wants to know more follows the link. The one who's seen enough books directly.
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MANROPE MEDIUM
Written for people who find long reads difficult. Every article has a reading progress bar — so instead of guessing how much is left, readers know exactly where they are. Categories and search make it easy to find what's relevant without scrolling through everything.
Visitors select their consultation type, pick a live slot from Alina's API-synced calendar, pay if needed, and receive a Google Meet link automatically. The entire flow runs without a single manual step from Alina — so someone who finally gathered the courage to reach out doesn't have to wait for a reply.
Cart & checkout
We built a full cart system from scratch — clients can browse courses, add multiple items, and review their order before proceeding. When Alina finishes a course, she publishes it through WooCommerce herself in minutes.
The checkout page is stripped to what matters — order summary, email, payment. LiqPay handles the transaction at Alina's request, covering Apple Pay, Google Pay, Privat24 and card in a single integration familiar to her audience.
The main flow isn't the whole product. Every screen a user might encounter was designed with the same care as the homepage. Because clients notice everything, even the parts they weren't supposed to find.
Why this works
90/100
Desktop PageSpeed score on a WordPress build carrying e-commerce, API booking, and bilingual translation simultaneously
78/100
Mobile PageSpeed score on a same Wordpress build
9 min
Average session duration signals the website builds trust
71%
Of people who start the booking process and finish it
Client’s review
“Wizard Lizard team took a strategic approach to my brand positioning. They deeply understood my business before diving deep into further steps. The design was exceptional: clean, intuitive, and perfectly aligned with my identity. Everything worked flawlessly and was easy for me to manage on my own.”
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